Genertel HQ Stock Building

The new interior layout introduces a hybrid and integrated working model, reflecting the evolution of corporate dynamics. The spaces alternate between open-plan areas, meeting rooms, more private offices and informal areas, without a rigid separation between functions, allowing for different ways of using the space throughout the day. The office is not conceived as a mere container for activities, but as a dynamic environment capable of supporting various levels of interaction, from individual work to group collaboration, with the aim of improving the quality of the working experience, comfort and creativity.

One of the key aspects of the refurbishment project was the replacement of the old steel windows. The main objective was to preserve the original aesthetics of the façades and their proportions, whilst improving the building’s energy and acoustic performance. For this project, the architects at VGA had no doubts: only Reynaers Aluminium’s SlimLine 38 system was capable of meeting the stringent design and performance requirements.

Designed to mimic the aesthetics of steel windows and doors using extremely slim aluminium profiles, the system maximises the amount of natural light entering the interior spaces, enhancing visual comfort and the quality of the workspaces.

The Classic variant, characterised by an elegant sloping detail, blends discreetly into the building’s industrial style, making it particularly well-suited to this type of regeneration project. The high thermal and acoustic performance, combined with the recyclability of aluminium and Cradle to Cradle® certification, further reinforce the project’s sustainable approach.

The environmental awareness of all stakeholders involved was evident from the very early stages of the project. The building’s rejuvenation was, in fact, incorporated into the Generali Group’s ESG strategies and its long-term vision aimed at carbon neutrality. Through targeted measures to improve energy efficiency and the integration of low-environmental-impact systems, the Genertel HQ Stock Building has achieved LEED Gold certification, underlining the high standards achieved in terms of environmental sustainability and the performance of the entire building.

The refurbishment was not limited to aesthetic or functional aspects, but took the form of an integrated project aimed at reducing environmental impact and improving the quality of the existing space.

The Genertel HQ Stock Building project weaves together history, contemporary design and sustainability, strengthening the dialogue between corporate architecture and the urban environment. The project is also part of a broader connection between Generali and the city of Trieste, the Group’s historic home, which restores a symbolic place to the community, renewing its role within the urban context.

With this in mind, the communal areas have also been reimagined as spaces connecting with the outside world, helping to redefine the relationship between the Stock Palazzo and the neighbourhood. The result is a building that transcends its traditional office function to become an open and flexible workplace, where collaborative spaces and areas dedicated to daily wellbeing reflect a more dynamic, people-centred organisational model.

In this balance between industrial heritage and contemporary transformation, the project reaffirms the role of architecture as a tool for urban evolution, capable of generating new relational identities with the public space.