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Freelance Marketing Automation & Analytics Officer

Freelance Marketing Automation & Analytics Officer

As freelancer, you are responsible for the global marketing automation & analytics plan for Reynaers Aluminium.
You translate the needs of the personas of Reynaers Aluminium (homeowner, fabricator, architect,…) throughout their entire journey (onboarding, lead, retention) into impactful digital m...

What are we looking for?

As freelancer, you are responsible for the global marketing automation & analytics plan for Reynaers Aluminium.
You translate the needs of the personas of Reynaers Aluminium (homeowner, fabricator, architect,…) throughout their entire journey (onboarding, lead, retention) into impactful digital m...

  • As freelancer, you are responsible for the global marketing automation & analytics plan for Reynaers Aluminium.
  • You translate the needs of the personas of Reynaers Aluminium (homeowner, fabricator, architect,…) throughout their entire journey (onboarding, lead, retention) into impactful digital marketing campaigns.
  • You define marketing automation flows for both B2C and B2B to convert leads into sales and to engage, nurture and activate existing customers.
  • As freelancer, you are responsible to technically set-up the automated journeys. Also the setup of landing pages, emails, dynamic campaign assets, audience segmentation and integration in workflows of Reynaers Aluminium.
  • You track and report performance of digital marketing at Reynaers Aluminium. You gather and translate marketing data into actionable and visual insights.
  • You set KPIs and use analytics, goals and dashboards to measure and optimize effectiveness of marketing activities. You communicate results to related stakeholders of Reynaers Aluminium and define strategic actions together.
  • You work closely together with the international marketing community to translate the global strategy into locally relevant initiatives and campaigns.

Who are you?

  • You have 3 years of experience in a marketing, digital marketing or IT function.
  • You have hands-on experience with setting-up marketing automation campaigns in a tool such as Salesforce Marketing Cloud, Hubspot,... Salesforce CRM.
  • You have good knowledge of Google Analytics & Google Data Studio.
  • You have excellent project management skills.
  • You have strong written and verbal communication skills in English.
  • You can start at short notice.
  • You are available for a period of 6 months, with possible extension.

What can we offer you?

  • A pleasant and dynamic working atmosphere with a new challenge every day.
  • The opportunity to make your mark on the future, in a socially responsible and sustainable company that is all about innovation and digital technology.

Who are we?

Reynaers Group, active in more than 70 countries worldwide, is a leading specialist in the development, distribution and commercialization of innovative and sustainable architectural applications in aluminum and steel. With 2600 employees and an annual turnover of EUR 638 million (2021), you can be sure of an international environment with a high level of ambition.

Your workplace in Belgium is the Reynaers Campus in Duffel, the Reynaers headquarters. The Campus not only houses offices, but also a Technology Centre, Training Centre, 62 000 m² of warehouses and a virtual reality meeting space for partners.