Science Fiction as inspiration for innovation

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“The strength of a company consists of always inventing itself. As the world around us changes, we must change with it. Therefore, a critical attitude is the starting point of innovation”, explains Martine Reynaers (CEO Reynaers Aluminium). Martine sees Science Fiction as an inspiration source for innovation: “The director reflects on the future, what we - as managers - should do every day. We must not only meet today's demands of the customer, but also the demands the customer will have tomorrow.”

In this video Martine talks extensively about the family business that celebrated its 50th anniversary in 2015. The video is produced by Kanaal Z, a Belgian business channel that reports financial and economic news.

 

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