Mission and values
OUR MISSION
Develop innovative and sustainable solutions that increase the architectural value and enhance the living and working environment of buildings.
OUR VISION
We want to be recognized by all the players in the building industry as a premium European brand of architectural aluminium solutions.
OUR STRATEGY
We realise our vision by:
- Investing in Research and Development of innovative and sustainable aluminium building solutions that meet the needs and demands of builders for energy-efficiency, comfort, design and safety.
- Delivering to our customers products and services that create an added value and enable them to grow.
- Strengthening the Reynaers brand and using our logistics expertise to grow globally in the commercial (project) as well as in the private (domestic) markets.
- Empowering the talent of all our employees.
OUR MOTTO
Our motto is “We bring aluminium to life”. Combined with the creative design of the architect and the craftsmanship of the fabricator, our aluminium systems give a soul to a building. Thanks to its unique characteristics, aluminium brings buildings to life. A sustainable, colourful and versatile life.
OUR VALUES
Maximum customer satisfaction
Our customers take centre stage. Their satisfaction and that of the carpenters, architects, contractors and their continuous commitment to Reynaers makes up our capital. All our actions are aimed at both short- and long-term satisfaction. We also strive for maximum satisfaction in our contacts with shareholders, colleagues and suppliers.
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Innovation
Our employees are innovative, creative and dare to take risks. Innovative behaviour is promoted by internal and external interaction.
Results-oriented
Profitability forms the basis for continued success. The company’s and its staff’s result-oriented approach is crucial, as is the testing of our achievements against our objectives and the systematic adjustments of our actions for maximum success.
Excellence
We stand for excellence and strive for a flawless track record. We apply the highest quality standards and use the latest technology to serve our customers. Management is to guide their employees, support them and train them in order to enable them to be at the top of their field.
Respect
We strive for a corporate culture and working environment based on mutual respect vis-à-vis all our employees, customers, suppliers, our society and the world in which we live.
Cooperation
Cooperation and partnership with others in order to reach common goals is the foundation of our success now and in the future.
Openness and diversity
Openness to other ideas and the active striving for diversity are essential to ensuring the future of our company and to prosperity in our markets.