Reynaers Aluminium Introduces New Brand Positioning
A new communication concept to strengthen long-term relationship with partners
Duffel (Belgium), 28 November 2011 - Reynaers Aluminium, one of Europe’s leading providers of innovative and sustainable architectural aluminium solutions unveiled today a new communication campaign, marking a milestone in the company's market positioning. Being a true global company with offices in 30 countries and exporting to more than 60 countries on the five continents, Reynaers Aluminium wants to strengthen its brand positioning. The new communication initiative also includes the new brand signature, "Together for Better" reflecting the company’s long-term partnership with fabricators, architects and investors.
Together for Better
By introducing Together for Better as its new brand signature, Reynaers Aluminium wants to pay tribute to its unique relationship with its partners. Considering that the company’s success is the result of a close collaboration with architects, project developers and fabricators all over the world, Reynaers wanted to associate its partners more strongly in its communication.
“Our projects are the living proof of the synergies we have created with all our different stakeholders”, says Martine Reynaers, CEO Reynaers Aluminium. “We thank the fact that we are recognised as developer of reliable and inspiring aluminium building solutions to the dreams and ambitions of architects and fabricators. Whenever a project meets the highest standards in architectural excellence and technical quality, it demonstrates our willingness to think with our partners and to meet their most ambitious demands.”
Partnership at the heart of the brand
Every (building) project is a living partnership between people and ideas. To illustrate this perfect match, Reynaers’ new campaign starts a conversation. A real dialogue between Reynaers’ partners and the Reynaers brand. “Every successful dialogue starts by listening to what our partners need or wish. Listening is the first proof of our respect. By responding to their needs we demonstrate our knowledge and our dynamism. We come up with the answer that will help them to be successful. With this campaign, we want to demonstrate the partnership with our customers in a creative way.”, explains Els Fonteyne, Group Communication Manager Reynaers Aluminium.
For more information: www.reynaers.com